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Free DLC for MX vs ATV Alive

By on March 29, 2011

THQ announced today the first wave of downloadable content to be offered as part of the innovative  MX vs ATV Alive digital strategy. James Stewart’s personal motocross compound has been meticulously re-created and will be offered as a free digital download to consumers who buy a new copy of the game at launch. Following the release of MX vs. ATV Alive, THQ will initiate an unprecedented digital distribution plan by delivering consistent downloadable content, including branded vehicles, helmets, goggles, graphic kits, new tracks and an incredibly authentic Supercross mode.  MX vs. ATV Alive is scheduled for release on on May 10 for X360 and PS3 and will cost $39.99.

“Working with James Stewart and the team at Red Bull who made this project possible has been an amazing experience, and we look forward to collaborating closely with them again,” said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games. “The digital replica of James Stewart’s personal playground will only be offered for free to consumers who purchase a new copy of the game at launch, so fans are encouraged to preorder their copy of  MX vs. ATV Alive now.”

“Being featured on the  MX vs. ATV Alive box and in the game is awesome, but helping THQ design my motocross compound and giving the fans a chance to ride where I ride is a dream come true ,” said James Stewart. “My thanks go out to Red Bull and THQ for coordinating this one-of-a-kind opportunity and for making an unbelievably accurate re-creation of my training facility.”

 

About David Scarpitta

I am a critical guy, and love to review and give my professional opinion on just about anything. Though have a love for tech/gaming and music alongside the cinema. You can catch me consulting and developing the net any day of the week.