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Free-to-play model successful for LOTR Online

By on February 4, 2011

LOTR: Online was one of the games  that started as a commercially MMO game with monthy subscription and ended up as free-to-play with in-game items for sale. And that change was critical for the survival of the game, as the overall sales and monthly subscriptions were quite low. But due to this change of plans, the revenues for the game have doubled.

In addition, a million new accounts have been created and 20 per cent of the game’s former players have returned. Peak concurrency has jumped by 300 per cent and the total active players count has increased four-fold. It seems that this is the new trend that will save most of today’s MMO’s. As a reminder, “Champions Online” became free-to-play too and we hope that we’ll also see “Hellgate: London” some day in the nea future, given the fact that is already free-to-play in Korea. Sounds exciting and this is the moment you’ve been waiting for to enter the realm of Moria!

About David Scarpitta

I am a critical guy, and love to review and give my professional opinion on just about anything. Though have a love for tech/gaming and music alongside the cinema. You can catch me consulting and developing the net any day of the week.